For any business, ups, and downs are a daily story. A crisis can strike when one expects the least, and it can tarnish a brand’s reputation, erode consumer trust, and even lead to financial losses. However, if a company deals with the same effect, it can make all the difference. Something similar happened with Maggi, […]
Navigating Crisis with Strategic Communication: The Maggi Story Read More »
Introduction: In today’s rapidly evolving business landscape, branding plays a crucial role in establishing a strong market presence and connecting with consumers. As we step into 2023, several emerging trends are set to reshape the world of branding. In 2023, branding refers to the strategic process of creating and managing a distinct identity, perception, and
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In today’s rapidly evolving technological landscape, voice technology has emerged as a game-changer. From virtual assistants like Siri and Alexa to voice-activated smart speakers and voice-enabled applications, the prevalence and adoption of voice-based interactions have grown exponentially. As voice technology continues to shape the way we interact with digital devices, it presents both challenges and
The Rise of Voice Technology: Branding in a Voice-First World Read More »
Pizza, a dish which had origins in ancient Italy today has turned into a worldwide sensation, charming palates around the world. However, past its heavenly flavors, pizza holds significant illustrations for organizations with regard to branding. In this blog post, we shall be investigating how Pizza can show us fundamental examples of branding and how
How Pizza Can Teach Branding: Lessons from the Perfect Slice Read More »
India, the most populous country in the world is a battleground for various smartphone-producing giants, with fierce competition and rapidly changing consumer preferences. Among the leaders in this persevering fight for predominance are Xiaomi and Samsung. These two brands have effectively penetrated the hearts and brains of Indian purchasers, charming them with their creative cell
Smartphone Battle in the Indian Market: Xiaomi vs Samsung Read More »
What is influencer marketing? Influencer marketing is a form of marketing that enables businesses to collaborate with individuals who have a following for increased brand exposure. Companies may ask a person with a large following to publish social media content that promotes their products or services. People often follow individuals they trust on social media,
Influencer marketing: What is it and how can it be beneficial for your business? Read More »
Social media is one of the most powerful tools we have available to connect with friends, family, and businesses. As a result, platforms like Twitter, Facebook, and Instagram have seen exponential growth and command user bases in the millions. However, the rise of social media has seen many different trends and features emerge to help
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In today’s digital world with cutthroat competition, social media marketing has become very much important for all businesses. Amongst the platforms, LinkedIn stands out as the biggest social media platform for professional network building. LinkedIn automation is a very powerful strategy to optimize networking efforts, save time, and maximize efficiency. In this blog post, we
What is LinkedIn automation? Read More »
Errors to Be Avoided for Email Marketing Email marketing is a powerful tool for businesses to engage with their audience, build brand loyalty, and drive conversions. However, if not executed properly, it can lead to ineffective campaigns and negative outcomes. In this article, we will explore common errors that should be avoided for successful email
Errors to Be Avoided for Email Marketing Read More »
Personalization at Scale: Customizing Digital Marketing for Individual Consumers In today’s era, when consumers’ message section is full with countless marketing messages, personalization has emerged as a powerful tool for businesses to cut through the noise and establish meaningful connections with their target audience. Customizing digital marketing efforts for individual consumers enables brands to deliver
Personalization at Scale: Customizing Digital Marketing for Individual Consumers Read More »
