Social Media Advisors

We advise clients on how to effectively use social media to achieve their marketing and communications goals. The specific tasks and responsibilities of a Social Media Advisor are:

  1. Developing social media strategies: The Social Media Advisor will work with clients to understand their marketing goals and develop a social media strategy that aligns with those goals. This may involve conducting a social media audit, researching the target audience, and creating a content calendar that outlines the types of content that will be published on social media.
  2. Managing social media accounts: The Social Media Advisor will be responsible for managing the client’s social media accounts, including creating and publishing content, responding to comments and messages, and monitoring activity and engagement.
  3. Running social media advertising campaigns: The Social Media Advisor may also be responsible for creating and managing social media advertising campaigns on platforms such as Facebook, Twitter, and Instagram. This involves developing and executing campaigns, setting budgets, and monitoring performance to ensure that campaigns are meeting the client’s goals.
  4. Monitoring and analyzing social media performance: The Social Media Advisor will use various tools, such as social media management software, to monitor the performance of the client’s social media accounts and campaigns. This includes tracking metrics such as engagement, reach, and conversions, and providing regular reports to the client.
  5. Staying up-to-date with industry trends and technologies: The Social Media Advisor must also stay up-to-date with industry trends and new technologies to ensure that the client is taking advantage of the latest and most effective social media strategies.
  6. Advising clients on content creation: The Social Media Advisor will also advise clients on the types of content that are most effective on social media and how to create content that resonates with the target audience. This may involve creating and curating visual and written content, such as images, videos, and blog posts.

Overall, we are advising clients on how to effectively use social media to achieve their marketing and communications goals. By working with our Social Media Advisor, clients can ensure that their social media presence is consistent, effective, and engaging, and that they are reaching their target audience in the most impactful way possible.

How Nykaa entered the heart of Indian women using the right social media mix

Nykaa has a strong presence on social media platforms, with a significant following on Facebook, Instagram, and Twitter. The company uses these platforms to promote its products, run contests and giveaways, and engage with its customers. 

On Instagram, Nykaa regularly posts pictures and videos of its products, featuring makeup tutorials, beauty tips, and reviews from influencers and customers. The company also uses Instagram’s shoppable posts feature, allowing users to purchase products directly from the platform.

Nykaa also uses WhatsApp as a customer engagement channel, offering a range of services to its customers such as order tracking, product recommendations, and personalized beauty consultations. The company has created a dedicated WhatsApp chatbot that allows customers to interact with the brand and make purchases directly through the messaging app.

In addition to its social media presence, Nykaa has also launched a successful loyalty program, offering rewards and benefits to its most loyal customers. The company uses email marketing to communicate with its loyalty program members, offering exclusive discounts and promotions.

By leveraging multiple social media channels and using innovative approaches such as WhatsApp chatbots, Nykaa has been able to build a strong online brand and drive significant sales growth in the highly competitive Indian beauty and wellness market.


How Linkedin was used to boost sales

Zoho Corporation has a strong presence on LinkedIn, with a company page that has over 300,000 followers. The company uses LinkedIn as a platform to showcase its products and services, share thought leadership content, and engage with its audience.

One of the ways Zoho Corporation has used LinkedIn to boost sales is by creating and sharing thought leadership content that provides value to its audience. The company regularly posts articles and blog posts on LinkedIn that offer insights into business trends, best practices, and case studies.

Zoho Corporation also uses LinkedIn to promote its products and services, sharing updates and announcements about new features and releases. The company has created showcase pages on LinkedIn for its various products, allowing users to learn more about the features and benefits of each product and engage with the brand.

In addition, Zoho Corporation uses LinkedIn as a platform for customer engagement, responding to questions and comments from users, and offering customer support through the platform.

By using LinkedIn as a platform for thought leadership and customer engagement, Zoho Corporation has been able to build a strong online brand and drive significant sales growth. The company’s LinkedIn presence has helped to establish it as a trusted provider of business applications, and has helped to attract new customers and drive repeat business.