Media Advisors

As SEO-compliant media advisors in Surat, we take pride in managing and elevating your company’s relationships with various media outlets and journalists. Our mission is to ensure that our clients receive favorable and impactful coverage in the media, effectively communicating their message to the public.

  1. Identifying and Targeting Relevant Media Outlets: Our expert team diligently identifies and targets media outlets and journalists best suited for your unique needs, maximizing the impact of your media outreach
  2. Pitching Compelling Stories: We craft engaging stories and angles tailored to captivate journalists, securing valuable media coverage for your brand.
  3. Crafting Press Releases and Distribution: Our creative media advisors prepare compelling press releases and other materials, ensuring seamless distribution to the media.
  4. Monitoring and Analyzing Media Coverage: We closely monitor media coverage of your brand and industry, providing invaluable insights to shape your media strategy.
  5. Strategic Media Relations Advisory: Rely on our expert guidance as we advise you on media relations strategies and tactics, enhancing your brand’s media presence.
  6. Building Relationships with Influencers: We foster strong relationships with journalists, bloggers, and influencers, expanding your reach across outlets.

Count on us to go beyond expectations, delivering strategic communication expertise and ensuring your brand’s success in the media domain. As your dedicated media advisors in Surat, we are committed to propelling your brand to new heights.

Using the right media channels to capture hearts and stomachs of customers

Zomato uses a variety of marketing channels to reach its target audience, including social media, email marketing, television commercials, and outdoor advertising. The company has a strong presence on social media platforms such as Facebook, Twitter, and Instagram, where it posts engaging content, runs contests and promotions, and responds to customer queries.

Zomato also sends regular email newsletters to its subscribers, featuring updates on new restaurant listings, special offers, and recommendations based on their dining preferences. The company has also launched several successful television campaigns that highlight the convenience and variety of its food delivery service, helping to build brand awareness and drive customer acquisition.

In addition to digital and traditional media, Zomato has also used innovative out-of-home (OOH) advertising campaigns to reach consumers. For example, the company launched a unique campaign in Mumbai, where it used augmented reality (AR) technology to create interactive billboards that allowed passersby to order food directly from the billboard.

By using a range of marketing channels and experimenting with innovative approaches, Zomato has been able to build a strong brand and expand its customer base in India and beyond.

Breaking the clutter by being unconventional

Paper Boat has created a unique brand identity by tapping into consumers’ nostalgia for childhood memories of traditional Indian drinks such as aam panna, jaljeera, and kokum. The company uses unconventional media to reach its target audience and build brand awareness, including nostalgic storytelling, experiential marketing, and partnerships with artists and designers.

For example, Paper Boat created a video campaign called “Rizwan ka Safar”, which tells the story of a young boy’s journey across India, encountering different cultures and tastes along the way. The campaign was a hit on social media and helped to establish Paper Boat’s brand identity as a nostalgic and authentic Indian drink.

Paper Boat also uses experiential marketing to create memorable brand experiences for consumers. For example, the company has created pop-up stores and installations that allow customers to taste and learn about traditional Indian drinks in a fun and engaging way.

The company has also partnered with artists and designers to create unique packaging designs that reflect the brand’s nostalgic and authentic appeal. For example, Paper Boat collaborated with a Mumbai-based artist to create a limited edition packaging for its kokum drink, featuring a vibrant and eye-catching design inspired by traditional Indian patterns and colors.

By using unconventional media and creative marketing strategies, Paper Boat has been able to carve out a unique position in the highly competitive Indian beverage market and build a loyal customer base.