marketing

Understanding Surrogate Advertising Exploring the Concept and Controversies

Understanding Surrogate Advertising: Exploring the Concept and Controversies

What is surrogate advertising? Surrogating advertising refers to the act of promoting one item or brand to by implication promote another item or brand that is dependent upon lawful limitations. It is regularly utilized when legislatures or administrative bodies force boycotts or impediments on the immediate advancement of specific items like tobacco, liquor, or betting. […]

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Why Hire an Advertising Agency: Maximizing Your Marketing Potential

Why Hire an Advertising Agency: Maximizing Your Marketing Potential

Introduction: In today’s fast-paced and competitive business landscape, effective advertising plays a crucial role in the success of any company. However, navigating the complex world of advertising can be a daunting task for many businesses. Some strategies, like search engine optimization (SEO), are intricate and require a lot of time and dedication to learn. If

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How can startups position themselves in the market

How can startups position themselves in the market?

Building a brand, especially for smaller businesses is a big task owing to their limited resources and budgets, however, there are numerous stories of entrepreneurs who have created compelling brand strategies to become what they are today. Even with limited resources, emerging businesses can create themselves as brands. Effective positioning in the market is crucial

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The Role of Celebrity Endorsements in Modern Marketing Strategies

The Role of Celebrity Endorsements in Modern Marketing Strategies

Introduction: In today’s highly competitive marketplace, businesses are constantly seeking innovative ways to capture the attention of consumers and increase brand visibility. This presents a state that effective use of celebrity endorsements can help increase brand impressions among consumers. Therefore, brand-used celebrity endorsement is a significant method, which can effectively improve consumer awareness of the

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Ways in which marketers can draw new ideas from their customers

Ways in which marketers can draw new ideas from their customers

In a time when most marketers are on the lookout for fresh ideas, the most ignored goldmine of fresh ideas lies within the very customers they serve. To drive successful marketing campaigns and strategies, it is crucial for marketers to tap into the ideas and insights of their customers. Customer insights can provide invaluable information

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The Rise of Voice Technology: Branding in a Voice-First World

The Rise of Voice Technology: Branding in a Voice-First World

In today’s rapidly evolving technological landscape, voice technology has emerged as a game-changer. From virtual assistants like Siri and Alexa to voice-activated smart speakers and voice-enabled applications, the prevalence and adoption of voice-based interactions have grown exponentially. As voice technology continues to shape the way we interact with digital devices, it presents both challenges and

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How Pizza Can Teach Branding Lessons from the Perfect Slice

How Pizza Can Teach Branding: Lessons from the Perfect Slice

Pizza, a dish which had origins in ancient Italy today has turned into a worldwide sensation, charming palates around the world. However, past its heavenly flavors, pizza holds significant illustrations for organizations with regard to branding. In this blog post, we shall be investigating how Pizza can show us fundamental examples of branding and how

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Smartphone Battle in the Indian Market Xiaomi vs Samsung

Smartphone Battle in the Indian Market: Xiaomi vs Samsung

India, the most populous country in the world is a battleground for various smartphone-producing giants, with fierce competition and rapidly changing consumer preferences. Among the leaders in this persevering fight for predominance are Xiaomi and Samsung. These two brands have effectively penetrated the hearts and brains of Indian purchasers, charming them with their creative cell

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