marketing

Ghar Ka Khaana, Ghar Ka Hi Hota Hai: How Fortune Cooking Oil Turns Food Into a Memory There are some advertisements that sell a product. And then there are advertisements that sell a feeling. Fortune’s “Ghar Ka Khaana Ghar Ka Hi Hota Hai” campaign belongs firmly to the second category. Cooking oil is, at first

In a world obsessed with virality, instant results and overnight success, brands often approach marketing like a T20 match. They want immediate reach. Instant followers. Quick leads. A viral reel. A sudden spike in website traffic. A campaign that explodes overnight and turns into revenue by next week. But some of the strongest brands are

For an airline, baggage handling is usually an operational function. A passenger checks in a bag, the airline transports it, and the passenger collects it at the destination. But what happens when the baggage isn’t just a suitcase? What happens when it is a musician’s most valuable possession—an instrument that is not merely an object,

For most study abroad agencies, the website is the first place where prospective students and parents interact with the brand. Whether a student discovers your agency through Google, Instagram, LinkedIn, Meta Ads, or a referral, there’s a high chance they will visit your website before making an enquiry. Yet, many agencies unknowingly lose valuable leads

The travel industry has changed. The traveller has changed. And the way travellers discover, compare and choose travel businesses has changed too. Yet, much of travel marketing still looks remarkably familiar: A package. A price. A destination. A “Book Now” button. And repeat. But is that really marketing for travel agencies? Is a travel package

For many study abroad agencies, lead generation revolves around digital marketing. Agencies invest in Meta Ads, Google Ads, Instagram campaigns, SEO, and websites to attract prospective students. While these channels are essential, one marketing strategy consistently delivers high-quality enquiries and stronger conversions but is often underutilized—Open Houses. An Open House is much more than an

When study abroad agencies think about digital marketing, the first platforms that usually come to mind are Instagram, Facebook, YouTube, and Google. These platforms have become essential for reaching students and generating enquiries. However, one platform that often gets overlooked is LinkedIn. Many agency owners believe LinkedIn is only for corporate professionals or job seekers.

Instagram is no longer just a platform for sharing photos and videos. In 2026, it has become one of the most influential marketing channels for businesses across industries, especially for study abroad agencies. Today’s students spend a significant portion of their day on Instagram, using it to discover universities, explore student life abroad, follow education

The study abroad industry in India has witnessed tremendous growth over the last decade. Every year, thousands of students aspire to pursue higher education in countries like the UK, Canada, Australia, Germany, Ireland, New Zealand, the USA, and many more. With this growing demand comes intense competition among study abroad consultancies. In 2026, simply offering

In today’s digital-first world, social media is no longer optional—it’s essential. For travel consultants in Surat, where competition is rising and customer expectations are evolving, platforms like Instagram, Facebook, and LinkedIn offer powerful opportunities to build trust, showcase expertise, and generate quality leads. Let’s explore how travel consultants can strategically use social media to grow