marketing

What is Market Research and why is it Important

What is Market Research and why is it Important?

What is Market Research and why is it Important? Great marketing campaigns don’t happen by chance. They happen by strategic planning which requires setting goals, defining objectives and a roadmap to achieve them within a fixed period. The formulation of effective strategies requires a deep understanding of the market, customers, and competitors for which market […]

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Barack Obama’s

Leveraging Social Media for Campaigning: Barack Obama’s 2008 presidential campaign

Leveraging Social Media for Campaigning: Barack Obama’s 2008 presidential campaign Barack Hussein Obama, the 44th president of the United States has widely been regarded as one of the greatest politicians globally. He is widely known for implementing welfare schemes such as Obamacare, which aimed to increase access to healthcare and improve health insurance coverage for

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10 Social Media Marketing Strategies to Boost the Online Presence of Your Brand (1)

10 Social Media Marketing Strategies to Boost the Online Presence of Your Brand

10 Social Media Marketing Strategies to Boost the Online Presence of Your Brand In today’s digital world, social media has become a powerful tool for businesses to connect with their target audience and boost their online presence. However, with so many social media platforms and marketing strategies available, it can be overwhelming to know where

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Important-of-Strategic Communication

Strategic Communication: What is it and why is it important for your business?

Strategic Communication: What is it and why is it important for your business? In today’s dynamic and interconnected world, effective communication is essential for success. With regard to communication, strategic communication helps you to shape narratives, influence public opinion, and drive the achievements of an organization. If you wish to know more about the same,

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digital marketing services

5 Reasons Why Your Competitors are Investing in Digital Marketing Services (And You Should Too)

5 Reasons Why Your Competitors are Investing in Digital Marketing Services (And You Should Too) In today’s time, online marketing is an integral part of any successful marketing strategy. Business owners have realized the importance of investing in online marketing services to stay ahead of the competition. If you’re thinking about whether or not you

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