marketing

The Power of Offline Marketing in a Digital World In today’s digital age, where online marketing dominates the business landscape, it’s easy to overlook the power of offline marketing strategies. While digital marketing has revolutionized the way businesses reach their target audience, offline marketing still holds significant value. In this article, we will explore the […]

The Importance of Personal Branding in the Digital Age In today’s digital world, personal branding is extremely important for people hoping to create prosperous businesses or organizations. Personal branding, in layman terms refers to the creation of a unique individual identity and image that makes you look different from your competitors or players in your

The Influence of Word-of-Mouth Marketing: The Power of Personal Recommendations In the present times, when shoppers are barraged with online promotions from all sides, verbal exchange of information is an incredible asset for organizations. Informal, or individual recommendations, can possibly impact customer choices more than any other type of marketing. In this blog entry, we

Public Relations in the Nonprofit Sector: Challenges and Opportunities Public Relations, for any organization, is an integral part of maintaining its identity in the minds of its audience and stakeholders, including nonprofits. However, navigating the unique challenges faced by nonprofit organizations requires a tailored approach to public relations. This blog post will explore the challenges

What is Market Research and why is it Important? Great marketing campaigns don’t happen by chance. They happen by strategic planning which requires setting goals, defining objectives and a roadmap to achieve them within a fixed period. The formulation of effective strategies requires a deep understanding of the market, customers, and competitors for which market

Leveraging Social Media for Campaigning: Barack Obama’s 2008 presidential campaign Barack Hussein Obama, the 44th president of the United States has widely been regarded as one of the greatest politicians globally. He is widely known for implementing welfare schemes such as Obamacare, which aimed to increase access to healthcare and improve health insurance coverage for

What made Amul successful as a brand ? Brands are an important asset of an establishment and it is binding upon them to effectively manage and harness its value. Creating a successful brand is no easy task and it requires meticulous efforts and creative marketing. The hallmark of a strong brand is loyalty towards its

Crisis Communication in the age of social media Social Media platforms are no longer just places where people just chat, meet other people, and upload photographs. These are the places that are opinion shapers and most youngsters nowadays consume their daily share of news through these platforms and hence, whenever a crisis strikes, most companies

How can businesses of Surat use Digital Marketing? In today’s digital age, having a strong online presence is essential for any business to succeed. With so many potential customers browsing the internet every day, it’s crucial to have a well-crafted online marketing strategy that can help you reach and engage with your target audience. By

How can restaurant owners harness the power of social media ? In today’s day and time, social media is an indispensable part of human existence. Any big business, if it wishes to survive in today’s day and time, needs to use it and the restaurant industry is no stranger to the same. With a large